Pretty Hustle. Pretty Vibes.
11/01
Mission Statement
​Pretty Hustle University (PHU) was born from a bold vision to create a space where ambition meets authenticity. PHU is more than just a brand; it’s a lifestyle. We believe in redefining hustle. Here, we celebrate the go-getters, the dreamers, and the women who do it all with style, purpose, and resilience.
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Our signature clothing line embodies confidence and grace, designed for women who lead with intention and show up unapologetically themselves. Each piece reflects our belief that you can chase your dreams, look good doing it, and still move with elegance and strength.
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At PHU, we don’t just speak empowerment; we live it through collaboration. We proudly partner with some of the brightest women across industries including business, tech, fashion, media, finance, and wellness. Together, we exchange ideas, share expertise, and create opportunities that empower women to not only dream bigger but to make those dreams real.
EXCLUSIVE COLLECTION
Latest Episode
Tamika, L., 42
"My daughter and I both wear our PHU sets — it’s become our thing. I love that it represents generational strength and grace. It’s not just cute, it means something."
Simone J., 26
"At 26, I’m constantly shifting — from corporate meetings to gym sessions to late-night dream-chasing. Every time I throw on my Pretty Hustle merch, it mentally puts me in go mode. It’s more than clothes — it’s a reminder that I’m building something bigger. Whether I’m at my desk, running errands, or lifting weights, PHU keeps me locked in and motivated to keep pushing."
Jada M., 17
"I wore my Pretty Hustle set to class, and 3 girls stopped me like ‘What is that?’ I told them it’s more than a brand — it’s a whole mindset. It literally makes me feel like I can do anything."